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Benno

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Articulate it - Deliver it.

Articulate it - Deliver it.

How many organizations do you know that do GREAT stuff, but people don't know? Maybe they don't articulate "it" (their promise, that great stuff, whatever) succinctly, so a less-than-well-articulated vision isn't compelling and slows acceptance from the people that matter: customers and employees. 

The amazing golf courses and pro shops of Hamilton County Parks (around Cincinnati, OH) deliver "it" alright. But I felt the public (and certainly local golfers) would benefit if they articulated the vision more succinctly so they could deliver it more effectively. We devoted just a few hours into articulating it together.

Now the team is laser focused on "Offering Neighborhood Golf Enthusiasts a Memorable Experience", launching training programs, energizing with competitions, and building excitement with promotions that celebrate the essence of the parks and its neighborhood pro shops. Financial metrics offer the proverbial proof in the pudding on the well articulated vision.

Last week Channel 5 aired a short segment about the Park. A heart warming story, around the very idea that exemplifies the vision, the idea we articulated so the team can deliver it even better. Click here for a quick TV video and then you tell me the Park doesn't "Offer Neighborhood Golf Enthusiasts a Memorable Experience"!

Articulate it and deliver it: programs around the "Golf Enthusiast" theme increased the pro shops' market share despite a rainy spring. Conversations around the idea that (re)ALIGN builds new businesses and sharpens existing ones to better compete, opened many new opportunities: my clients and I are having a great year. No coincidence, I'm sure. 

Yogi Berra said "if you don't know where you're going, you might wind up someplace else." I'm no Yogi, and I say articulate it and deliver it.

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