About (re)ALIGN
Benno Duenkelsbuehler, founder and president of (re)ALIGN, LLC:
We are consumer business innovators who show companies how to create and harvest greater demand and profitability from their consumer business - by (re)aligning the organization around what matters. The name (re)ALIGN reflects our belief that you have to align the head and the heart of your consumer business. Some excel at the mechanics, others understand how people behave and feel. We believe to succeed, you have to master both - build an engine for profitable growth, and inspire and fuel a passion for success.
It's not rocket science, but companies that are not profitable enough are often missing on at least one of these elements.
Some people say we have a real knack for turning around consumer businesses, but it is really just our ability to apply a unique formula of best practices assembled from the experience working with some of the most known and successful retail brands in the U.S.
Companies often seek out (re)ALIGN when:
- they feel their brand is losing its edge;
- they are not sure their employees are engaged enough in living out the brand promise; or
- they feel there are inefficiencies in the way they are sourcing or presenting their product to their customer.
We have drawn from experience as buyer, merchandising executive or consultant with such companies as IKEA, Pottery Barn, The Bombay Company, Liz Claiborne and wholesalers working with thousands of independent retailers, to create a system that can turn around lagging brands and harvest profits from all elements of the business.
What is it like to work with Benno
- Engineer/analyst by nurture - raised in German schools, deep appreciation for process, systems, disciplines. A mindful business operator.
- Innovator/creator by nature - much of Benno's success is sparked by having insights and vision into what a company could be doing. A fearless marketer.
- Engaged/high energy - Not the right choice for a company that wants to be cautious and incremental. The market punishes companies that choose that path. Customers (and employees) are drawn to companies that show courage, commitment, vision.
Benno challenges leadership. He learned early on that personal leadership is key to engaging employees and getting them aligned with the brand promise.