About (re)ALIGN
Benno Duenkelsbuehler, founder and president of (re)ALIGN, LLC:
I am a consumer business builder who shows companies how to create and harvest greater demand and profitability from their business - by (re)aligning the organization around what matters. The name (re)ALIGN reflects my belief that you have to align the head and the heart of your consumer business. You have to build an engine for profitable growth, and inspire and fuel a passion for success.
It's not rocket science, but companies that are not profitable enough are often missing on at least one of these elements.
Some people say I have a real knack for building and sharpening consumer businesses, but it is really just my ability to apply a unique formula of best practices assembled from the experience working with some of the most known and successful consumer brands in the U.S.
Consumer businesses often seek out (re)ALIGN when:
- they lack team resources to build a new business or sharpen an existing business;
- they feel their brand is losing its edge or employees are not engaged enough in living out the brand promise; or
- they want to sharpen the way they are sourcing or presenting their product to their customer.
I have drawn from experience as buyer, merchandising executive or consultant with such companies as IKEA, Pottery Barn, The Bombay Company, Liz Claiborne and wholesalers working with thousands of independent retailers, to create a system that can turn around lagging brands and harvest profits from all elements of the business.
What is it like to work with Benno
- Engineer/analyst by nurture - raised in German schools, deep appreciation for process, systems, disciplines - a mindful business operator.
- Innovator/creator by nature - much of my success is sparked by having insights and vision into what a company could be doing.
- Engaged/high energy - Not the right choice for a company that wants to be cautious and incremental. The market punishes companies that choose that path. Customers (and employees) are drawn to companies that show courage, commitment, vision.
I challenge leadership. I learned early on that personal leadership is key to engaging employees and getting them aligned with the brand promise.