“Your Store’s Moment of Truth” – You remember great stores, and great brands, for what their product is (and isn’t), how displays and other sensory connectors make you feel, and how sales people and sales tools speak to you. This workshop helps you describe and review your store’s Brand Pyramid so your team can strengthen the most important connection – with your customer. The simple concept of Brand Pyramid turns every entrepreneur’s “back-of-the-napkin plan” into a power tool to effectively execute and communicate during the “Moment of Truth”.