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Do interesting things and interesting things will happen to you

Do interesting things and interesting things will happen to you

Sports and Creativity aren't obvious allies - one evokes images of competition and winning (as individuals and teams), the other of fresh ideas and expression (and discomfort in some individuals). In sports you fearlessly pursue well defined goals, whereas creativity is about new frontiers.

We're in the business of building new businesses (and sharpening existing ones) for established companies, of discovering and delivering new frontiers, so we understand the importance of both - winning with teams, in new territories. The juxtaposition of two brief videos reminded me it takes a village to compete, in both existing and new markets.

  • Socctorpus is Ray Attiyah's fable about using the "right tools" (or best talent) for the job. Just because something adds value doesn't mean we should be doing it. Instead, we should identify our "most-value-added" functions (vs. value-added functions), so we can focus on maximizing highest and best use. 

  • Business Shapers is a succinct (and English-witty) cartoon about the need for creativity and "fearlessness."

I like each of these very differently styled videos, and love the juxtaposition of their ideas together. Blazing new trails requires creativity - so we can connect ideas for the first time - as much as it requires diverse team members doing their "most-value-added" work - so together we can blaze that trail capably and arrive in a new place. 

Trailblazing, like business building, is awesome work; I agree with Sir John, do interesting things and interesting things will happen to you. 

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