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Get More, for Less, for More

Get More, for Less, for More

"When you wish to achieve results that have not been achieved before, it is an unwise fancy to think they can be achieved using methods that have been used before." --- Sir Francis Bacon

I'm a big fan of IKEA, because I learned in five years as marketing manager there the power of questioning conventional wisdom, of breakthrough innovation and of differentiating your business. Democratic/affordable design, unconventional/innovative management, disciplined branding (based on a 9-word commitment: "To Provide a Better Everyday Life for the Many") made IKEA the world's largest furniture retailer. 

Innovation drove the making and selling of millions of side tables for $7.99, with profit (and the help of lots of up-sell products totaling over $30 billion in sales). The below TED talk encourages similar thinking.  "Ghandian Engineering: Get more, for less, for more... "

Innovation is not limited to technology, iPads or GPS and such. Like IKEA furniture, there are countless examples of highly innovative products, services, and consumer business models, some of them my best clients. Take cars, not as revolutionary in innovation as computers in the last few decades, still: innovation cut costs by almost 90% since Ford's (by 1909 standards extremely innovative) Model T retailed for $19,000 (in today's dollars). The 1951 VW Bug was $11,000 (in today's dollars), and today's Nano (a new car Made in India) is $2,000.  Get more, for less, for more people.

You can indeed achieve what has never been achieved, by using methods that have never been used before (or using proven methods in never used combinations). 

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