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Gotta have Energy

Gotta have Energy

This clothing boutique in Cincinnati is one of my first and favorite clients, and these days they got it going on. 

After fixing the back of the house, the chief merchant/GM got out to look at other great stores and came back... energized, creative, jazzed... and then... she hung Chinese lanterns... crafted color paper flowers... arranged them in simple clay pots... planned events and...

... most of all, she is spreading her spirit and sharing fun and customers walk by the windows and walk into the store... and listen to the music... and find those new pants.... or that cool hat... and they just 'gotta have this summer outfit'. 

Strategically speaking, she is building the engine for profitable growth AND fueling a passion for her customers and her products. Looking at these pictures and knowing how she's making it happen, she is creative and passionate and she's got energy. Of course you need a strategy - but you gotta have energy in this business. 

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