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Of Passion and Persistence

Of Passion and Persistence

If humankind can imagine and mass produce a $9 bicycle (that could provide to millions in poverty access, literally, to economic participation), what else can we achieve--and what are the main ingredients for such achievement and innovation?

The story behind this cardboard bike is fascinating and I encourage you to read it by clicking here or to watch a short video here. 

On the surface it's about an idea engineers pronounced impossible from the beginning to three years' of development culminating in the finished product at left. Two were spent just figuring out the cardboard complications--leading to several patents--and the last was spent converting a cardboard box on wheels to a relatively normal looking bike.

But the real story is about passion--powered by persistence (or is it persistence powered by passion?)--that led to disruptive innovation and a potential paradigm shift in the transportation industry. 

Of course disruptive innovation requires the presence of five behaviors and skills (1. associating or linking ideas that aren’t obviously related, 2. questioning, 3. observing, 4. networking, and 5. experimenting) but after I watched this video, clearly passion and persistence are essential to catalyze and hold together these behaviors and skills.  

There are plenty other $9 cardboard bike stories out there: Steve Jobs' concept of building "bicycles for the mind" comes to mind, resulting at first in criticism before decades later being admired as one of the planet's most valuable organizations called Apple. A few decimal points to the left of that, our launch of (re)ALIGN three years ago in the midst of the Great Recession, purposed to offer a service purely focused on building businesses was first questioned by some, and it took time to prove the concept. Today, several significant new businesses exist, and significant 8-digit company value was created because together with our clients we invested passion and persistence to prove that building a business can be faster and more effective than purely organic growth, while cheaper, less risky and more profitable than acquisition.

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