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Benno

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One-Page Marketing Calendar

One-Page Marketing Calendar

Marketing, Branding, Strategic Planning – some of my sharp business friends (and you?) file these ideas in the circular bin for overused buzz words of overpaid MBA’s. The fact is, too many companies regardless of size have no concept of “who is my customer, and what makes my product or service truly unique?” – Together with mid-sized consumer business clients we developed a One-Page 12-month Marketing Calendar that addresses the “what/how/when” of communicating to reach a bigger market for any size company: what do I want to say to my customers, how do I use internal and external media for different parts of my unique message, and when do I do it – every week, just seasonally, all the time? This one-page Marketing Calendar is a real planning workhorse. It allows us and will help you to dive deeper into developing both message and events that create more demand and profitability.

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