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Purpose vs. Greed and Fear

Purpose vs. Greed and Fear

“Caught between greed and fear” is a clever saying, but a bad place for decision making. There is a better, calmer place. By helping my clients to articulate (and then execute) purpose and unique value proposition, I enable better, therefore more confident decision making. The very process of clarifying creates a deeper understanding within the team – invaluable for building a new business, or sharpening an existing one to create and harvest more demand, more profitably.

Last Wednesday in Ho Chi Minh City, we visited a large manufacturing conglomerate. A 26-year-old, low-key “Assistant Marketing Manager” greeted us. He seemed friendly and engaging, if a bit measured. He exuded confidence above his age, very comfortable making decisions. He calmly stated his products’ strengths, as well as a couple weaknesses. He understood the business foundation. Toward the end of the meeting, I learned he was the owner’s son, who proabably learned the business over countless dinner table conversations.

This young man was not “caught between greed and fear”. He knew there are safe decisions that are dangerous, and aggressive moves that can save the day. He understood his business’ purpose and value proposition, and therefore could execute accordingly. I'm willing to bet good money that his decisions will grow a large business even bigger and more profitable.

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