YOUR BRAND. YOUR TEAM. PROFITABLY ALIGNED.

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marketing planning flow chart
Services

Strategic Projects - from board room to shop floor

  • A fresh outside perspective from a trusted professional can make all the difference - between merely surviving and profitably thriving. Whether investing a few days or many weeks, whether developing client-identified opportunities, or uncovering and harvesting gold mines hidden under complex challenges - (re)ALIGN delivers ROI.
  • Project Highlights - Branding Consultant for Decor Wholesaler
      • Actions: Administered employee questionnaire - conducted branding workshop with 20 participants - presented recommendations (SKU rationalization, visualization exercise as part of (re)branding, strategic planning process)
      • Client ROI on 8 day project: estimated first year EBITDA increase 15x higher than project invoice - based on increased SKU productivity, lower PD costs, and sales increase resulting from recent (re)ALIGN insights
  • Project Highlights - Marketing Consultant for Retail Service Business
      • Actions: Management team interviews - focused brainstorming sessions - retail curb-to-curb review - presented recommendations for new marketing/branding strategy
      • Client ROI on 3 day project: estimated first year EBITDA increase 12x higher than project invoice - based on initial implementation of recommended improvements of signage, layout, employee training leading to higher visitor counts and conversion rates 

Interim Management - short term or long term

  • "Interim works". Immediate Deployment, Variable vs. Fixed Cost, Strategic and Tactical Implementation, Risk Mitigation, Cost Savings - factors that maximize your business opportunity now. Manage change? Been there. Implement strategic transitions but current team is stretched too thin? Done that. "Interim" part-time or full-time assignments typically last 3 to 12 months or more, and deliver great value compared to fully loaded employment costs or more expensive consulting models.
  • Project Highlights - Interim Head Merchant for Direct Sales Company
      • Actions: Developed new merchandising strategy - new catalog format - presented recommendations (new team structure, new product development approach)
      • Client ROI on 70 day project: estimated first year EBITDA increase 13x higher than project invoice - based on double digit sales increase. Client implemented new team structure and our recommended product development approach
  • Project Highlights  - Interim VP of Business Development for Home Textile Distributor 
      • Actions: Fixed broken e-commerce - developed large-scale national business models
      • Client ROI on 7 month project: Client’s first year EBITDA increase was 5x higher than project invoice - based on tripling e-commerce sales, adding $1.0 million to EBITDA

Industry Round Tables - see Retail Champions

  • Monthly Thought Leader Presentations
  • Peer Perspective from other Retailers
  • Networking with a Purpose