Build Your Business to Better Compete
(re)ALIGN works with retailers and suppliers in the USA and China to build new consumer businesses that increase market share and company value. I turn opportunities into reality when a client's team is stretched too thin, or my expertise is needed to get to the finish line more quickly.
(re)ALIGN contributes to your bottom line by building new business and sharpening existing ones to better compete. Services are designed to help you and your team to create and harvest greater demand and profitability - by (re)aligning the organization around what matters.
Create Demand
The most successful companies do better than merely respond to demand - they create demand. Know the market better than anyone, anticipate customers' needs, and position the brand to be better differentiated and more compelling. (re)ALIGN understands, and helps clients to make that happen.
- Market Analysis & Innovotion - Identify Opportunities (for New Businesses, to Sharpen and Innovate Existing Business), Deep Competitor Analysis, Quantitative Research, Qualititative SWOTs
- (re)Branding & Positioning - Articulate your Unique Value Proposition, "Compelling Promise"
- Marketing Communications - Brand Concept, Product Strategy, User-friendly Sales Tools
Align for Profit
While the proverbial "1% inspiration" gets the headlines, it is the "99% of perspiration" - effective strategy, tactical planning, and relentless execution - that are recorded on our clients' P&L and Balance Sheets.
- Strategic Planning - "Vital Few" Objectives (validated with employees, customers, and partners)
- Operational Execution - Launching New/Sharpening existing Businesses, Margin Development, Pricing Strategy, Sales and Marketing, Right-sized OpEx Allocation, Supply Chain Management, Inventory Controls, International Sourcing
- Team Development - Training, Coaching, and Buy-in
Harvest Demand
The natural last step to maximize yield of all the efforts that came before it. (re)ALIGN increases clients' sales and profits through innovative:
- Multi-Channel Integrated Marketing Strategy - Maximizing Competitive Strengths in each Channel
- Sales Management and Channel Development - Staffing, Incentive Compensation, Growth Tactics
- Order Fulfillment - Pipeline Planning, Customer Touch Points
Learn more about Inspiring and Fueling a Passion for Success - click here