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Success stories

Illustrated garden sculpture and product line concepts and guidelines

Department 56 | Enesco

Delivered Spring Business for Christmas Supplier

Division of international design/import wholesaler with 4th  quarter/holiday business desired to develop Spring/Summer business in unknown categories.

Limited internal resources were stretched too thin to build new business sufficiently differentiated to succeed in highly competitive channel. Management hired reALIGN to spearhead expansion efforts.

Actions:

  • Researched market, analyzed consumer trends
  • Established brand essence and assortment framework
  • Assembled seasoned team of product designers, researchers, sourcing expert, project manager
  • Conceptualized 500+ items, turned into specs ready for samplingand quoting
  • Selected factories able to execute

Results:

  • Delivered turnkey solution in collaboration with internal team: market analysis, brand and storyboards, assortment framework, marketing outline, and fully designed collection complete with vendor matrix.
  • Sample-ready specs for 215 SKUs were launched to Gift/Décor Channel and with minimal adaptations sold nationwide for many years.