Build More Profitable Revenue Streams, Faster.

Benno

Inspiring and unleashing a Passion for success

Start with Why

Start with Why

Flying Detroit-Memphis last Tuesday, my seat neighbor engaged me in a thoughtful conversation about WHY. If you want to compel people to act, start with why. He followed up on our chat with a link to this short 18 minute video, which is now required viewing the next time you have 18 uninterrupted minutes. Its basic premise: most people and organizations know WHAT they do, many can explain HOW they do it (and how that benefits you) - but few know why they do it. Even fewer know to communicate why you should believe or even care (hint: start with why, not what). 

The speaker utilizes Apple and Martin Luther King as examples of the power of starting with why to connect millions of people to an idea. Because I believe it is essential to also align head and heart, I especially enjoyed the author's reference to MLK's success because "...by the way he gave the "I have a dream" speech, not the "I have a plan" speech".

When I started (re)ALIGN in 2009 we focused on WHAT (to offer solutions that would build and grow your consumer business) and HOW (our services would be superior to our competitors' by aligning both worlds - building your engine for profitable growth, while inspiring and fueling a passion for success).  

But why would people be compelled to work with us?

Good answers to what and how (and working with great clients) delivered awesome successes over the years, but the quest for why will now sharpen our focus. We are BUILDERS - we build more profitable revenue streams for you, faster, and we build businesses that "fit" inside your existing business, so they create more value. We build your business with the same purpose and passion we build ours - to safeguard our partners' livelihoods and to delight in the quest to work smarter not harder. 

Will why change your business?

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