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The Times They Are A-Changin' - Deal With It.

The Times They Are A-Changin' - Deal With It.

The order is rapidly fadin’
And the first one now will later be last
For the times they are a-changin’
--- Bob Dylan (first played at Carnegie Hall a week before JFK's murder)

I’m working in Indonesia next week, first time again. I’m curious how it changed since 1998. I know we are 13 years older. I worked as merchant for Pottery Barn back in those days, now I build new businesses and sharpen existing ones to better compete. We all changed. I expect to find a new country, same Nasi Goreng, but people with new expectations, on both sides.

So do you merely accept change, or do you actively expect it and embrace it? We know change is part of business and the world we live in, yet only wet babies seem to unanimously expect it. I say embrace it, adapt your strategy, differentiate your company better, improve your production (might be 9,800 miles away, outside China) – because your customers will embrace you if you embrace them. Then, new opportunities will abound. Don't let change surprise you. Surprise it. Embrace it.

Personally, I'm not satisfied unless I keep learning, building and sharpening. I expect change and I manage it well. The name (re)ALIGN reflects my belief that you have to align and corral often divergent forces to succeed. If misalignment and change surprise you, briefly, make direct eye contact, and become friends with change (or call me, I'll listen and we'll come up with an innovative way to manage your change).

Is the order rapidly fadin'? Yes, to be replaced by a new order of business we are responsible to create. Your customer needs help confronting change. Success depends on it. The strength of your business depends on it, depends on your ability to expect and embrace change. Deal with it.

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