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The Vital Few

The Vital Few

There is “more” today than ever – so choosing the vital “few” becomes crucial to thrive.

We have more opportunity, transparency, more products and channels, also more messages, distraction and competition than ever.

Following last week’s blog about differentiating the needle in a haystack, I asked a Chinese exhibitor yesterday if she considered the tradeshow a success. She reported “fewer write orders at the show than in the past. Buyers check competitors online before emailing to place an order.” Because there are more options, we have to fight more noise. My challenge will be to build a marketing and distribution strategy for the U.S. market for this vendor, based on rational competitive advantages and emotional connectors that can effectively reach and connect with the right buyers  to profitably double her revenue.

Because there is “more” of everything today (in a commercial sense) than ever, it is crucial to focus on the "vital few” and make them count – "vital few" words to describe our unique value proposition, "vital few" objectives to execute profitable sales growth, vital and vivid, inspiring and thought provoking, engaging and connecting interactions with customers and business partners.

You have limited resources (time, money, actions, words, objectives), so choose the "vital few" wisely.

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