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Benno

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Tried and True, and New?

Tried and True, and New?

You think strategically, then dive in tactically. You create your vision, and adjust to realities. So too, successful innovation is invariably about balancing the tried and true, and mixing it with new. Balancing tradition with innovation, synchronizing engine and fuel are all part of the toolkit we use to align the organization around what matters.

Our work is about igniting the imagination and executing processes our markets reward. Connecting people and ideas with integrity. Some would call that innovation ("the act or process of introducing new ideas, devices, or methods"), or simply being open-minded, balancing the tried and true with the relentless pursuit of new and demonstrably magic combinations.

As a consumer business innovator and lifelong student of innovation we all learn from legendary consumer business success stories. Some I have watched from the outside, like Apple, Starbucks, Zappos, or Procter & Gamble (check out A.G. Laffley's article on P&G's Innovation Culture, with insights how to apply A.G.'s phenomenal innovation lessons to mid-sized businesses). 

Others, like IKEA or Pottery Barn or The Home Decor Companies I know intimately through being part of the team and contributing for many years, providing a firm foundation and first-hand innovation know-how that helps me combine what works - the tried and true - with the new. I build new businesses, ignite and sharpen existing ones to better compete. It's a matter of open minds (in equal parts mine and my clients') and balancing what might with what does work for my clients in the USA and Asia.

1 comment (Add your own)

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Tue, July 10, 2012 @ 12:45 AM

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