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Your Company Sucks.

Your Company Sucks.

If tales from the messy front lines written with wit and provocation get you going, thinking, reinventing, and doing, then load up your kindle or log onto and read Mark Stevens' book

It's a quick and recommended read about declaring war on yourself, committing yourself to replace rudderless leadership, to avoid the lust-to-lax syndrome, to face incompetence, and to embrace unconventional thinking. Declare war on anything that results in a less than "thrilling" experience for your customer. You'll find his visual image for "thrilling" customers clever and memorable.

Mark makes sharp and insightful observations with illustrative real world examples about ways to Capture customers, to Amplify your relationship with them, and to Maintain them for life (a foundational concept he formularized into C+A+M=PG, as in perpetual growth, before concluding that a formula is not quite as memorable as a phrase like 'your company sucks').

I saw much of my own business philosophy reflected in his pages. Maybe more provocative than I ever was, and less politically correct than I strive to be. Call it potAEtoes, potAAtoes, C+A+M is akin to my commitment to create and harvest more demand more profitably, a commitment I'm happy to report is being etched into a growing list of clients' P&L's and Balance Sheets. Together with strategic partners (re)ALIGN continues to build new businesses and sharpen existing ones to better compete in the U.S. and Asia.  


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